"Toshiba will be the first to market with about 30,000 players in play, but when Sony releases its PS3, they will have between 5 million and 10 million machines that can read Blu-Ray," said Richard Doherty, research director for The Envisioneering Group. "The factor here isn't just who is the first to market, but it is, 'What will the volume be as well?'"

When Sony finally releases its PlayStation 3, which could happen as early as this spring, a fierce battle will begin. Two new platforms with revolutionary technologies will go at it. And sometime in 2007, experts say, one will likely emerge as the outright leader.

That's Sony's PS3 or Microsoft's Xbox 360. Right?

Wrong.

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